About Us
Empowering Through Education
Building skills, transforming lives
Training Excellence
The Njie Charak School of Business Training and Entrepreneurship is at the heart of our mission. Our curriculum includes:
Basic Business Concepts
Foundation principles of business operations and management
Financial Literacy
Understanding money management and financial planning
Marketing Strategies
Effective techniques for market research and promotion
Business Planning
Creating comprehensive business plans for success
Our Journey
Our flagship store in The Gambia
Njie Charakh's journey began in the quiet village of Galleh Manda, in The Gambia's Central River Region. Fueled by a passion for empowering communities, he ventured into entrepreneurship, eventually establishing the renowned Njie Charakh World Market. What started as a small-scale trading venture grew into a powerhouse for commerce and community development, providing quality products, supporting local enterprises, and driving change. Today, Njie Charakh is a symbol of hope and opportunity in The Gambia, inspiring women and youth to pursue their entrepreneurial dreams.
Our Vision & Mission
Vision
To empower women and youth in The Gambia by fostering economic independence and entrepreneurship, creating a sustainable path for community development and growth.
Mission
To provide high-quality products, comprehensive entrepreneurial training, and financial support that enable individuals to build thriving businesses and improve their livelihoods.
Empowering Through Education
Training Excellence
Building skills, transforming lives
The Njie Charak School of Business Training and Entrepreneurship is at the heart of our mission. Our curriculum includes:
Basic Business Concepts
Financial Literacy
Marketing Strategies
Business Planning
Collaborating for Change
Our success is built on the strength of our partnerships. Through collaborations with organizations like APS, Wave, and the Ministry of Gender, we provide financial resources and training programs that equip women and youth with the tools to succeed in business.
Strengthening ties with government and community partners
The Man Behind The Mission
Meet Njie Charakh, the visionary founder transforming lives across The Gambia
A Legacy of Impact
For over three decades, Njie Charakh has been more than a businessman – he's been a catalyst for change in The Gambia. His journey from a small shop owner to a leading figure in entrepreneurship development exemplifies the transformative power of vision, determination, and community service.
Through his innovative approach to business and dedication to empowering others, Njie has created opportunities for thousands of women and youth, helping them achieve financial independence and build sustainable businesses.